DIY UPCYCLERS VS HERITAGE BUYERS

CLEAN GIRL DEW

2016 MATTE GLAM

Work cultureOffice styleHolding steady

CAREER● THE ROOM IS OPEN

POLYWORK HUSTLER

QUIET QUITTER

PILATES PRINCESS

IRON-PUMPING BRO

HIGH-RISE MAXIMALIST

OFF-GRID ESCAPIST

SILENT WALKER

TRUE CRIME DISSOCIATOR

SPF VAMPIRE

SOLAR RECKLESS

FRONT-LOADED OPTIMIZER

DAILY RITUALIST

ATHLEISURE ALL-DAY

HARD PANTS DEFENDER

SNEAKERHEAD HYPEBEAST

LOAFER INTELLECTUAL

COQUETTE CORE

UTILITY GORPCORE

FAST FASHION HAULER

WARDROBE TRACKER

THRIFTING PURIST

DEPOP DROPSHIPPER

OFFICE SIREN

BOHO CHIC

OFFICE SIREN

BOW CORE

OFFICE SIREN

SUBURBAN GOTH

MOB WIFE

CLEAN GIRL

K-BEAUTY LAYERER

FRENCH PHARMACY MINIMALIST

DIET CULTURE● THE ROOM IS OPEN

SEED-OIL FEARMONGER

MICRO-PLASTIC CONSUMER

SOBER CURIOUS MOCKTAILER

NATURAL WINE SNOB

ACTIVE INGREDIENT JUNKIE

SKIN FASTER

OBSESSIVE PET PARENT

BOTANICAL HOARDER

NICHE OLFACTORY SNOB

VIRAL CROWD-PLEASER

BULLET JOURNAL ARTIST

CALENDAR DICTATOR

MOB WIFE

COASTAL COWGIRL

ECLECTIC GRANNY

CYBER-GOTH

CORPCORE

ARCHIVE GRUNGE

CORPORATE CORE

SUBSURVIVALIST

COQUETTE CORE

GORPCORE

CLEAN GIRL

DECAYCORE

CLEAN GIRL

DISORDERLY CORE

OFFICE SIREN

CORPORATE GOTH

SKINIMALISM

ANALOG GLAMOUR

COQUETTE CORE

MECHANIC CHIC

FINANCE● THE ROOM IS OPEN

CRYPTO GAMBLER

TRAD-FI DOOMER

ANALOG TACTICIAN

DIGITAL EFFICIENCY CREATIVE

COQUETTE CORE

CORPORATE GOTH

Internet beautySelf expressionSurging this week

GLASS SKIN PURIST

GRUNGE REVIVALIST

BROW ERASER

LAMINATED ARCHITECT

FAUX FRECKLE PAINTER

HIGH-COVERAGE PURIST

NIGHTLIFE● THE ROOM IS OPEN

SOBER-CURIOUS OPTIMIZER

4AM RAVE DEGEN

Y2K CYBER PUNKER

VINTAGE AMERICANA

COMMERCE● THE ROOM IS OPEN

RETAIL THERAPIST

B.I.F.L. PURITAN

INTERIOR DESIGN● THE ROOM IS OPEN

CLUTTERCORE CURATOR

CLINICAL MINIMALIST

FRAGRANCE WARDROBER

SIGNATURE SCENT LOYALIST

Y2K

COTTAGECORE

AVANT-GARDE DRAPER

TAILORED PREPPY

INJECTABLE ARCHITECT

RAW-DOG AGER

DIY UPCYCLER

HERITAGE BUYER

FOOD CULTURE● THE ROOM IS OPEN

LOCAL LOCAVORE

GLOBAL GOURMAND

UNIFORM DRESSER

DAILY REINVENTOR

01CLEAN GIRL DEW VS 2016 MATTE GLAM

Daily culture run

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CLEAN GIRL DEW VS 2016 MATTE GLAM

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THE CLASH LEADERBOARD

The aesthetics dominating the internet right now, ranked by cultural velocity.

02POLYWORK HUSTLERS VS QUIET QUITTERS

03PILATES PRINCESSES VS IRON-PUMPING BROS

04HIGH-RISE MAXIMALISTS VS OFF-GRID ESCAPISTS

05SILENT WALKERS VS TRUE CRIME DISSOCIATORS

CLEAN GIRL DEW
VS
2016 MATTE GLAM

CLEAN GIRL DEW VS 2016 MATTE GLAM

Glossier highlighter sales vs Anastasia Beverly Hills pomade

SECTOR: CAREER

POLYWORK HUSTLER
VS
QUIET QUITTER

POLYWORK HUSTLERS VS QUIET QUITTERS

Overemployed subreddit growth vs 'lazy girl job' searches

PILATES PRINCESS
VS
IRON-PUMPING BRO

PILATES PRINCESSES VS IRON-PUMPING BROS

SolidCore class bookings vs Creatine tub sales

HIGH-RISE MAXIMALIST
VS
OFF-GRID ESCAPIST

HIGH-RISE MAXIMALISTS VS OFF-GRID ESCAPISTS

Luxury apartment tours vs Zillow remote cabin searches

SILENT WALKER
VS
TRUE CRIME DISSOCIATOR

SILENT WALKERS VS TRUE CRIME DISSOCIATORS

'Silent walk' TikToks vs My Favorite Murder streams

SPF VAMPIRE
VS
SOLAR RECKLESS

SPF VAMPIRES VS SOLAR RECKLESS

Supergoop sunscreen sales vs Maui Babe tanning oil

FRONT-LOADED OPTIMIZER
VS
DAILY RITUALIST

FRONT-LOADED OPTIMIZERS VS DAILY RITUALISTS

Lash lift appointments vs daily mascara sales

ATHLEISURE ALL-DAY
VS
HARD PANTS DEFENDER

ATHLEISURE ALL-DAY VS HARD PANTS DEFENDERS

Lululemon activewear sales vs Raw denim purchases

SNEAKERHEAD HYPEBEAST
VS
LOAFER INTELLECTUAL

SNEAKERHEADS VS LOAFER INTELLECTUALS

StockX volume vs Aimé Leon Dore loafer waitlists

COQUETTE CORE
VS
UTILITY GORPCORE

COQUETTE CORE VS. UTILITY GORPCORE

Social Media Aesthetic Share of Voice

FAST FASHION HAULER
VS
WARDROBE TRACKER

FAST FASHION HAULERS VS WARDROBE TRACKERS

Shein haul videos vs Whering app downloads

THRIFTING PURIST
VS
DEPOP DROPSHIPPER

THRIFTING PURISTS VS DEPOP DROPSHIPPERS

Goodwill hauls vs Depop verified seller badges

OFFICE SIREN
VS
BOHO CHIC

OFFICE SIREN VS. BOHO CHIC

Search volume for 'corporatecore' vs 'coachella revival' styling keywords

OFFICE SIREN VS. BOW CORE

Social media aesthetic saturation rate

OFFICE SIREN
VS
BOW CORE

OFFICE SIREN
VS
SUBURBAN GOTH

OFFICE SIREN VS. SUBURBAN GOTH

Search volume growth for 'corporate core' vs 'mall goth revival' on TikTok

MOB WIFE VS. CLEAN GIRL AESTHETIC

Search volume parity in TikTok fashion core communities

MOB WIFE
VS
CLEAN GIRL

K-BEAUTY LAYERER
VS
FRENCH PHARMACY MINIMALIST

K-BEAUTY LAYERING VS FRENCH PHARMACY MINIMALISM

COSRX Snail Mucin sales vs La Roche-Posay Cicaplast volume

SECTOR: DIET CULTURE

SEED-OIL FEARMONGER
VS
MICRO-PLASTIC CONSUMER

SEED-OIL FEARMONGERS VS MICRO-PLASTIC CONSUMERS

Raw milk searches vs Blue Taki sales

SOBER CURIOUS MOCKTAILER
VS
NATURAL WINE SNOB

SOBER CURIOUS MOCKTAILERS VS NATURAL WINE SNOBS

Non-alcoholic spirit sales vs Pet-Nat wine imports

ACTIVE INGREDIENT JUNKIE
VS
SKIN FASTER

ACTIVE INGREDIENT JUNKIES VS SKIN FASTERS

The Ordinary acid peels vs basic Cerave moisturizer

OBSESSIVE PET PARENT
VS
BOTANICAL HOARDER

OBSESSIVE PET PARENTS VS BOTANICAL HOARDERS

Farmer's Dog subscriptions vs Rare Monstera cuttings

NICHE OLFACTORY SNOB
VS
VIRAL CROWD-PLEASER

NICHE OLFACTORY SNOBS VS VIRAL CROWD-PLEASERS

LuckyScent niche samples vs YSL Baccarat Rouge sales

BULLET JOURNAL ARTIST
VS
CALENDAR DICTATOR

BULLET JOURNAL ARTISTS VS CALENDAR DICTATORS

Moleskine notebook sales vs Calendly subscription rates

MOB WIFE
VS
COASTAL COWGIRL

MOB WIFE VS COASTAL COWGIRL

secondhand fur coat purchases

ECLECTIC GRANNY
VS
CYBER-GOTH

ECLECTIC GRANNY VS. CYBER-GOTH

Search volume for 'maximalist vintage' vs 'techno-futurist aesthetics'

CORPCORE
VS
ARCHIVE GRUNGE

CORPCORE VS. ARCHIVE GRUNGE

Search volume for 'office-appropriate streetwear' vs 'distressed vintage layering'

CORPORATE CORE
VS
SUBSURVIVALIST

CORPORATE CORE VS. SUBSURVIVALIST

Search interest for 'office siren' vs 'gorpcore utilitarian' on TikTok

COQUETTE CORE
VS
GORPCORE

COQUETTE CORE VS. GORPCORE

Search volume variance in utilitarian vs. hyper-feminine apparel categories

CLEAN GIRL MINIMALISM VS. DECAYCORE GRUNGE

Search volume parity for 'no-makeup-makeup' vs 'distressed smudged eyeliner'

CLEAN GIRL
VS
DECAYCORE

CLEAN GIRL
VS
DISORDERLY CORE

CLEAN GIRL MINIMALISM VS. DISORDERLY CORE

Search volume for 'messy aesthetic' vs 'slicked back bun' on TikTok

OFFICE SIREN
VS
CORPORATE GOTH

OFFICE SIREN VS CORPORATE GOTH

Workwear search volume velocity

SKINIMALISM
VS
ANALOG GLAMOUR

SKINIMALISM VS. ANALOG GLAMOUR

Search velocity for 'no-makeup' versus 'bold vintage' visual keywords on social platforms

COQUETTE CORE
VS
MECHANIC CHIC

COQUETTE CORE VS. MECHANIC CHIC

Search volume variance on TikTok style hashtags

SECTOR: FINANCE

CRYPTO GAMBLER
VS
TRAD-FI DOOMER

CRYPTO GAMBLERS VS TRAD-FI DOOMERS

Solana DEX volume vs Vanguard ETF inflows

ANALOG TACTICIAN
VS
DIGITAL EFFICIENCY CREATIVE

ANALOG TACTICIANS VS DIGITAL CREATIVES

Yarn and clay sales vs Procreate app downloads

COQUETTE CORE
VS
CORPORATE GOTH

COQUETTE CORE VS. CORPORATE GOTH

Search volume divergence on Pinterest trends

GLASS SKIN PURIST
VS
GRUNGE REVIVALIST

GLASS SKIN PURISTS VS GRUNGE REVIVALISTS

High-end skincare layering vs heavy, lived-in cosmetics spending

BROW ERASER
VS
LAMINATED ARCHITECT

BLEACHED BROWS VS LAMINATED ARCHES

Jolen bleach sales vs Got2b glued brow gel volume

FAUX FRECKLE PAINTER
VS
HIGH-COVERAGE PURIST

FAUX FRECKLES VS HIGH-COVERAGE CONCEALER

Freck Beauty pen sales vs Tarte Shape Tape demand

SECTOR: NIGHTLIFE

SOBER-CURIOUS OPTIMIZER
VS
4AM RAVE DEGEN

SOBER-CURIOUS OPTIMIZERS VS 4AM RAVE DEGENS

Kin Euphorics sales vs Resident Advisor ticket volumes

Y2K CYBER PUNKER
VS
VINTAGE AMERICANA

Y2K CYBER PUNKS VS VINTAGE AMERICANA

Diesel parachute pants vs Carhartt Detroit jackets

SECTOR: COMMERCE

RETAIL THERAPIST
VS
B.I.F.L. PURITAN

RETAIL THERAPISTS VS B.I.F.L. PURITANS

Shein haul views vs Reddit /r/BuyItForLife activity

SECTOR: INTERIOR DESIGN

CLUTTERCORE CURATOR
VS
CLINICAL MINIMALIST

CLUTTERCORE CURATORS VS CLINICAL MINIMALISTS

Etsy vintage homeware vs SSENSE chrome furniture

FRAGRANCE WARDROBER
VS
SIGNATURE SCENT LOYALIST

FRAGRANCE WARDROBERS VS SIGNATURE SCENT LOYALISTS

Scentbird subscriptions vs Chanel No. 5 repeat purchases

Y2K VS COTTAGECORE

Social media engagement rate

Y2K
VS
COTTAGECORE

AVANT-GARDE DRAPER
VS
TAILORED PREPPY

AVANT-GARDE DRAPERS VS TAILORED PREPPY

Rick Owens sales vs Ralph Lauren cable-knit demand

INJECTABLE ARCHITECT
VS
RAW-DOG AGER

INJECTABLE ARCHITECTS VS RAW-DOG AGERS

Medspa bookings vs bar soap sales

DIY UPCYCLER
VS
HERITAGE BUYER

DIY UPCYCLERS VS HERITAGE BUYERS

Sewing machine sales vs Kapital pre-distressed denim sales

SECTOR: FOOD CULTURE

LOCAL LOCAVORE
VS
GLOBAL GOURMAND

LOCAL-ONLY LOCAVORES VS GLOBALIZED GOURMANDS

CSA box subscriptions vs TikTok Shop snack orders

UNIFORM DRESSER
VS
DAILY REINVENTOR

UNIFORM DRESSERS VS DAILY REINVENTORS

Capsule wardrobe guides vs 'get ready with me' TikToks

Live since yesterday

What's Moving

● Refreshing live

Movement you can feel

Today's biggest shifts

Live culture

BEAUTY

↑ GLASS SKIN PURIST gained 35% since yesterday.

GLASS SKIN PURISTS VS GRUNGE REVIVALISTSExplore →

FASHION

≈ COQUETTE CORE is holding its ground.

COQUETTE CORE VS. CORPORATE GOTHExplore →

BEAUTY

≈ CLEAN GIRL is holding its ground.

CLEAN GIRL MINIMALISM VS. DECAYCORE GRUNGEExplore →

BEAUTY

≈ CLEAN GIRL is holding its ground.

CLEAN GIRL MINIMALISM VS. DISORDERLY COREExplore →

FASHION

≈ OFFICE SIREN is holding its ground.

OFFICE SIREN VS CORPORATE GOTHExplore →

FASHION

≈ CLEAN GIRL is holding its ground.

MOB WIFE VS. CLEAN GIRL AESTHETICExplore →

BEAUTY

≈ SKINIMALISM is holding its ground.

SKINIMALISM VS. ANALOG GLAMOURExplore →

FASHION

≈ COQUETTE CORE is holding its ground.

COQUETTE CORE VS. MECHANIC CHICExplore →

FASHION

≈ COQUETTE CORE is holding its ground.

COQUETTE CORE VS. UTILITY GORPCOREExplore →

FASHION

≈ OFFICE SIREN is holding its ground.

OFFICE SIREN VS. BOHO CHICExplore →

Moving fastest

Surging right now

Live culture

BEAUTY

⚡ GLASS SKIN PURIST keeps gaining attention.

GLASS SKIN PURISTS VS GRUNGE REVIVALISTSExplore →

Fresh in culture

New today

Live culture

No new clashes have landed today.

Hardest choices

Most divided

Live culture

FASHION

MOB WIFE and CLEAN GIRL remain neck and neck.

MOB WIFE VS. CLEAN GIRL AESTHETICExplore →

BEAUTY

CLINICAL TWEAKER and GUA SHA SCULPTOR remain neck and neck.

CLINICAL TWEAKERS VS GUA SHA SCULPTORSExplore →

LIFESTYLE

MATCHA AESTHETE and BLACK COFFEE PURIST remain neck and neck.

MATCHA AESTHETES VS BLACK COFFEE PURISTSExplore →

BEAUTY

FAUX FRECKLE PAINTER and HIGH-COVERAGE PURIST remain neck and neck.

FAUX FRECKLES VS HIGH-COVERAGE CONCEALERExplore →

LIFESTYLE

MUNDANE ROMANTICIZER and GOBLIN MODE SURVIVOR remain neck and neck.

MUNDANE ROMANTICIZERS VS GOBLIN MODE SURVIVORSExplore →

Losing attention

Declining

Live culture

No clear slowdowns yet.

Things moving nearby

Related shifts

Cultural connections

BEAUTY

CLEAN GIRL MINIMALISM VS. DISORDERLY CORE

BEAUTY

GLASS SKIN PURISTS VS GRUNGE REVIVALISTS

BEAUTY

CLEAN GIRL MINIMALISM VS. DECAYCORE GRUNGE

BEAUTY

SKINIMALISM VS. ANALOG GLAMOUR

BEAUTY

K-BEAUTY LAYERING VS FRENCH PHARMACY MINIMALISM